STRATEGI PEMASARAN KACANG TANAH SANGRAI
| Main Author: | IKHWANUDDIN, IKHWANUDDIN |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2017
|
| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/7756/1/STRATEGI%20PEMASARAN%20KACANG%20TANAH%20SANGRAI.pdf https://eprints.untirta.ac.id/7756/ |
Daftar Isi:
- Homes industry roasted peanuts is a home industry which manufacturing the traditional foods from the peanut raw material. marketing strategi which currently applied not yet effective to interest the consumers. Main purpose of this research is to establish the right marketing strategy of roasted peanuts . The respondent of this research were taken by census method with agregate as much as 6 responden . to get the data from the respondent is by using interview method. SWOT analysis is used in this research to evaluate the current marketing strategy, and establish the right marketing strategy of roasted peanuts. based on the SWOT matrix analysis , homes industry roasted peanuts is in the cell V postion ,this is mean that the homes industry roasted peanuts being able to hold and maintain with the alternative strategies a be used is the market penetration and product developing . by using those alternative strategies, hoped that roasted peanuts will interest and more consumers and getting the significant revenue.