NILAI TAMBAH DAN STRATEGI PENGEMBANGAN AGROINDUSTRI ANYAMAN BAMBU (Kasus di Kecamatan Cijaku Kabupaten Lebak)
| Main Author: | OCTORANI, GITA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/3855/1/Nilai%20Tambah%20dan%20Strategi%20Pengembangan%20Agroindustri%20Anyaman%20Bambu%20%28Kasus%20di%20Kecamatan%20Cijaku%20Kabupaten%20Lebak%29.pdf https://eprints.untirta.ac.id/3855/ |
Daftar Isi:
- ABSTRACT GITA OCTORANI. 2014. Value Added and Agro-Industry Development Strategy of Bamboo Handicrafts (Case in Cijaku District) under direction of ALIUDIN and SETIAWAN SARIYOGA. The objective of this research are to knows and analyze the value added and the development strategy bamboo handicrafts in Cijaku District. This research uses the case method at the Cijaku District. The location of this research is intentionally (purposive). The sampling method used was stratified random sampling and Snowball Sampling. The data used in this research is primary data and secondary data. Primary data were obtained from observations, interviews and questionnaires. The data were processed and analyzed quantitatively and qualitatively. Quantitative data were analyzed and tabulated in Table Hayami framework using Microsoft Excel software. Qualitative data were analyzed using the SWOT matrix to get the agro-industry development strategy formulation bamboo handicraft. The results showed the value added of the basket is Rp.60.320,53 per bar, chamber is Rp.15.536.55 per bar, steamer is Rp 49.924.80 per bar, winnowing is Rp 38.582.21 per bar and the filter is Rp 33.351,41 per bar. Strategy development resulting from this research that strategies to improve the quality of production and the expansion of the market, encouraging the creation of creative industries, increasing the value of the arts , the development of diversified products to meet market share, increasing access to capital through access to financial institutions, employment and increased labor and benefits absence of advertising and promotion. Key word : Vallue Added, Agro-Industry, Develovement Strategy, Bamboo Handicraft