ANALISIS EFISIENSI PEMASARAN NANAS (Ananas comosus) (Suatu Kasus Pada Kelompok Tani Sinjay di Desa Astomulyo Kecamatan Punggur - Lampung Tengah)
| Main Author: | MERIANA, TRI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/3491/1/Analisis%20efisiensi%20pemasaran%20nanas.PDF https://eprints.untirta.ac.id/3491/ |
Daftar Isi:
- ABSTRACT TRI MERIANA Marketing Analysis Eficiency of Pineaple (A Case Study at Sinjay Farmer’s Group, Punggur Subdistrict - Lampung Tengah Regency) under the guidance of ANDJAR ASTUTI and JOHAN SETIAWAN. This research aims to analys the marketing channels of pineaples poduct Astomulyo village, to analys the functions of marketing who did by maketing institute pineaples product Astomulyo village, and to analys marketing efficiency pineaples product Astomulyo village. The basic method used is survey. Research areas be determined in a intentional (purposive) manner is Astomulyo village and the respondent were taken with purposive sampling method. Marketing institute were taken with snowball sampling method. Producer’s were taken as many as 49 people, big merchant 1 people, merchants middleman 3 people, and retailers 3 people. The data was used is the primary data and secondary data. The results showed that there was three marketing channels of pineaples’s, marketing channel I: producer- merchants middleman–big merchant–retailers –consumers, marketing channel II: producer–merchant middlemen–retailers–consumers and marketing channel III: producer–merchant middleman–consumer. Marketing channels I has Rp. 3.637-/kg of marketing margin, 18,03% of farmer's share, and 8,73 of benefitcost ratio. Marketing channels II has Rp. 2.507-/kg of marketing margin, 22,94 % of farmer’s share, and 7,27 of benefit-cost ratio. Marketing channel III has Rp. 1.960 -/Kg of marketing margin, 28,93 % of farmer’s share, and 19 of benefit-cost ratio. From that values we can conclude that, the most efficient marketing channel of pineaples is marketing channel III because it has the biggest farmer’s share value and benefit-cost ratio compared with marketing channel I and II. Key words: marketing efficiency, farmer’s share, benefit-cost ratio, pineaple