PENGARUH LABEL HALAL, RELIGIUSITAS DAN HARGA TERHADAP MINAT BELI PRODUK MIE INSTAN INDOMIE (Studi pada Masyarakat Muslim Desa Pasirnangka Tangerang)
| Main Author: | MUINATUL MUKMILAH, SITI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/3375/1/PENGARUH%20LABEL%20HALAL%2C%20RELIGIUSITAS%20DAN%20HARGA%20TERHADAP%20MINAT%20BELI%20PRODUK%20MIE%20INSTAN%20INDOMI.pdf https://eprints.untirta.ac.id/3375/ https://feb.untirta.ac.id/ |
Daftar Isi:
- Label: Halal, religiosity, and the price of interest in buying instant noodles (Indomie) in the Muslim community of Pasirnangka village. This type of research is quantitative and the sample used in this study is 99 respondents from the Tangerang village of Pasirnangka who are Muslim. Data collection methods in this study are primary or directly from the questionnaire. Primary data obtained from the questionnaire list (submitted) were analyzed by multiple linear regression analysis with partial test (t test) and simultaneous test (F) performed using IMB SPSS 23 software. The results of the hypothesis study show that the third variable is halal, religiosity and partial or simultaneous price related to the purchase interest of indomie instant noodle products, with Sig. Halal label t test, 0.03, 0.000 religiosity and price 0.005 and Sig. F test of 0,000 which is Sig. 0.05 and has a Rsquare determination coefficient value of 0.383, which means that the interest in buying instant noodle products is approved by the halal label, the price of religiosity and the price of 38.3% and 61.7% is determined by other variables not proven in this study. Keywords: Halal Label, Religiosity, Price and Purchase Interest