ANALISIS POLA SALURAN TATANIAGA BUAH MELINJO (Gnetum gnemon L) (Suatu Kasus di Desa Sekong Kecamatan Cimanuk Kabupaten Pandeglang)
| Main Author: | Fadliyah, Nelly |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/3043/1/analisa%20pola%20saluran%20tata%20niaga%20buah%20melinjo%20.PDF https://eprints.untirta.ac.id/3043/ |
Daftar Isi:
- ABSTRACT Nelly Fadliyah 2013. Analysis of trade outlet Melinjo at the Sekong village subdistrict Cimanuk Pandeglang regency, guided by Andjar and Gugun Gunawan. Marketing system of melinjo hanged in the balance income in a proportional toward economics behavior, there are some constrain which face from trade series commodity and this is become a problem for the farmers, the purpose of the research trade outlet melinjo at the Sekong village is to know the pattern and the profit margin of trade outlet melinjo. In this research the researcher used quantitative approach, determining location decided by purposive. Data and information of this research collected by interview and questionnaire, the researcher took the respondent with census method. The result showed there are two trade outlet melinjo at the Sekong village, the most efficient trade outlet is in outlet two with the efficiency technical value 44,09 and the efficiency economic value 0.62. Keyword: Marketing, Melinjo.