PERSEPSI SISWA-SISWI TENTANG IKLAN SOSIS SO NICE VERSI S.M.S “SEMUA MAKAN SO NICE” (Studi Kasus di SDN Serang 13)
| Main Author: | Egis Zatnika, Ganjar |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/2872/1/File%202%20PERSEPSI%20SISWA-SISWI%20TENTANG%20IKLAN%20SOSIS%20SO%20NICE%20VERSI%20S.M.S.pdf https://eprints.untirta.ac.id/2872/ https://fisip.untirta.ac.id |
Daftar Isi:
- Increasingly fierce competition in today's business world demands that manufacturers increasingly creative in marketing their products. Here, the role of advertising as one of mass communication techniques that are used to convey information about the goods and services offered by the manufacturer (the advertisers). Presented in a television advertisement of influencing public perception, especially children to a product offered. This is because psychologically, children are very sensitive to external influences. Therefore, this study investigated the perception Students of SDN Serang 13 on Ad Sausage So Nice version of SMS (Semua Makan So Nice) in the dimension of knowledge, attitudes and interests. The purpose of this study was to determine the perceptions of students of SDN Serang 13 in the dimension of knowledge, attitudes and interests of the sausage so nice. According Lavidge and Gary Steiner, there are six stages to go through in the process of communication before the receiving hierarchy. At the start of the stage of awareness, knowladge, liking, preverence, conviction until the final stages of purchase. In this study conducted an analytical description of the study using survey research methods. Data collection techniques by distributing questionnaires. The number of respondents in this study were of 90 sixth grade students of SDN 13 Serang. The measurements used in this study is used to determine the mean average of the data in question. Based on the results of data processing for the dimensions of the knowledge obtained average value of 350.4 which is in the range of high scores, attitudes to the average value of 330.57 which is in the range of high scores and interest to the value of 294.4. are in the range of scores enough. Therefore, from the results of the study found interest dimension only get enough value, it is advisable for the company to further improve the content and the content of the advertisements Sausage So Nice to interest consumers of the product can be further improved