FAKTOR – FAKTOR PERMINTAAN KONSUMEN BUAH PEPAYA CALIFORNIA (Suatu Kasus di Giant Extra Kota Serang, Provinsi Banten)
| Main Author: | Yuliani, Arini |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/2665/1/FAKTOR%20%E2%80%93%20FAKTOR%20PERMINTAAN%20%20KONSUMEN%20BUAH%20PEPAYA%20CALIFORNIA.pdf https://eprints.untirta.ac.id/2665/ https://faperta.untirta.ac.id |
Daftar Isi:
- The request to use the Carica California for a shift in understanding consumer, which makes them not only as of the table but attract as a rich benefits for health and can be enjoyed as a good way with as together with the time . This riset in a survey and determining the location was on purpose (purposive). The data used is the primary and secondary. The respondents in this research is accidental sampling, which is as much as 100 people. Analysis data in the validity, the reliability and of the regression .Karakteristik respondents in this research in domination by consumers of women (71 %), 21-25 the 39 %, the other (housewives), the level of edducation SMA (44 %), income a month > 2.199.999 (73 %), and marital status (63 %). The analysis shows that this research of validity of and reliabilitas, and get away from the normality, the heteroditas, and the multikolinearitas. From the test coefficient determined by the value of R $ 0.557 and R2 of 0.311, This shows that a percentage a variable influence an independent (the price, a consumer, quality products, the sales and income) of variable dependent variable is about as big as 31.1 % or a variety of variables, independent (request of the Carica California) used to explain to 31.1 % variation variable dependen. variable the most influential is a consumer where the value of the thitung more than variables other at 3.488. Key : the Carica California, the request of consumer, the character consumer.