PENGARUH EFEKTIVITAS PEMASARAN ONLINE TERHADAP TINGKAT PENJUALAN HEWAN TERNAK KAMBING (Suatu Kasus di PT. Jawara Banten Farm Desa Waringinkurung Kecamatan Waringinkurung Kabupaten Serang)
| Main Author: | FEBRIYANTI SEMBIRING, FITRI |
|---|---|
| Format: | Thesis PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
|
| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/2485/1/PENGARUH%20EFEKTIVITAS%20PEMASARAN%20ONLINE%20TERHADAP%20TINGKAT%20PENJUALAN%20HEWAN%20TERNAK%20KAMBING.PDF https://eprints.untirta.ac.id/2485/ https://faperta.untirta.ac.id/ |
Daftar Isi:
- Internet use has now also developed in the world of marketing. Now many sites have developed online marketing services. Internet marketing (internet marketing) is defined as marketing that uses internet technology as a channel for simultaneously and directly delivering message content to many people or better known as online marketing, meaning that products are available 24 hours a day, 7 days through internet to be sold a week. On the basis of the results of the research carried out, it simultaneously shows that the independent variables have a positive effect on the dependent variable. This has been proven on the basis of the calculation of the value of the F-count > F-table that is equal to 7.404 > 2.58. Based on partial calculations, prices and processes have a positive and significant influence on the level of sales in the online market, while application variables and consumer culture do not have a positive and significant effect on the level of sales in the online market. This can be seen on the basis of the calculation of the value of t arithmetic > t table. The effectiveness of online marketing at the level of sales of goat farm animals at PT. Jawara Banten Farm already has good sales growth, but the level of sales increase has not been significant. The sale will be substantial on a large scale, based on the results of interviews with PT's CEO. PT. Jawara Banten Farm. At the same time, the price, process, application and consumer culture at Jawara Banten Farm have been effective at the sales level. But partly see in the online market Jawara Banten Farm has been effective in price and process up to the level of sales and has not been effective in the online market in application and consumer culture up to the level of sales. Keyword: Effectiveness, Goat, Online Marketing