PENGARUH DESTINATION BRANDING DAN DESTINATION ATMOSPHERE TERHADAP MINAT BERKUNJUNG SERTA DAMPAKNYA TERHADAP KEPUTUSAN BERKUNJUNG (Studi Pada Pengunjung Pemandian Air Panas Cisolong Milik Pemerintah Daerah Kabupaten Pandeglang)
| Main Author: | PAMBAYUN HAMDAN, RAKA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/1883/1/PENGARUH%20DESTINATION%20BRANDING%20DAN%20DESTINATION%20ATMOSPHERE%20TERHADAP%20MINAT%20BERKUNJUNG%20SERTA%20DAMPAKNYA%20TERHADAP%20KEPUTUSAN%20BERKUNJUNG.PDF https://eprints.untirta.ac.id/1883/ |
Daftar Isi:
- ABSTRACT The purpose of this study was to determine the effect of destination branding and destination atmosphere on the decision to visit through visiting interest as an intervening variable. The analytical method used in this study is a quantitative method. Data collection method uses a questionnaire with 100 respondents. The sampling technique uses accidental sampling method with the criteria of respondents to visitors of Cisolong hot springs owned by the Regional Government of Pandeglang Regency. The data used in this study is primary data. Data analysis uses path analysis with SPSS version 20 and Sobel Test programs. Statistical test shows destinatioin branding does not have a positive and significant effect on the decision to visit, while destination atmosphere has a positive and significant effect on visiting decisions. For destination branding and destination atmosphere variables have a positive and significant effect on interest in visiting. From the results of path analysis testing shows that interest in visiting as an intervening variable can only mediate the relationship between destination branding and decision to visit.