PENGARUH DESAIN PRODUK, PERSEPSI HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU CONVERSE ORIGINAL
| Main Author: | Aji Gumelar, Gilang |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/1792/1/PENGARUH%20DESAIN%20PRODUK%2C%20PERSEPSI%20HARGA%2C%20KUALITAS%20PRODUK%20DAN%20CITRA%20MEREK%20TERHADAP%20KEPUTUSAN%20PEMBEL.PDF https://eprints.untirta.ac.id/1792/ |
Daftar Isi:
- This study aimed to determine the variabel of Product Design (X1), Perception Price (X2), Quality Products (X3), Brand Image(X4) and Purchase Decision (Y) Original Converse shoes society in Tangerang The population used in this study is a community in the district of Tangerang. The research sample consists of 100 respondents. The method used in this research is quantitative research. Technical analysis of the data used in this research is analysis descriptive with software SPSS 20. The results showed that: (1) Product Design not significantly influence the purchase decision, (2) Perception price significantly influence the purchase decision, (3) Product Quality influence the purchase decision, (4) Brand did not significantly influence the purchase decision