PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA HANDPHONE OPPO SMARTPHONE TIPE OPPO JOY (Studi Kasus Pada Mahasiswa Strata 1 Universitas Sultan Ageng Tirtayasa)
| Main Author: | Suprapto, Suprapto |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/13789/1/PENGARUH%20KUALITAS%20PRODUK%20DAN%20WORD%20OF.pdf https://eprints.untirta.ac.id/13789/ https://feb.untirta.ac.id |
Daftar Isi:
- The purpose of this research is to know the influence of products quality to the purchasing decisions and to know the influence of Word of Mouth to the purchasing decision. The research method that researcher used is the quantitative methods with simple regression analysis. The number of samples used in this study are 100 respondents. The results of this research indicate that the variable quality of products have positive effect against OPPO smartphone mobile phone buying decision type OPPO joy, it is seen from the results of the analysis with the t-hitung 10,910 > t- table 1,984. And there are also the results of research which is the results of the analysis obtain value of the t-hitung > 9,363 t-table, which show that 1,984 variable word of mouth have positive effect on purchasing decisions.