PENGARUH KUALITAS PRODUK DAN HARGATERHADAP KEPUTUSAN PEMBELIAN PADA PT. SINAR SOSRO CABANG SERANG
| Main Author: | Hendra, Hendra |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/13788/1/PENGARUH%20KUALITAS%20PRODUK%20DAN%20HARGATERHADAP%20KEPUTUSAN%20PEMBELIAN%20PADA%20PT.%20SINAR%20SOSRO%20CABANG%20SERANG.pdf https://eprints.untirta.ac.id/13788/ https://feb.untirta.ac.id |
Daftar Isi:
- he purpose of this study was to determine the effect of Product Quality and Price to Purchase Decision on PT. Sinar Sosro branch Serang. in this study the quality of the product (X1) and price (X2) is as an independent variable and purchase decision (Y) as an dependent variable. Methods used in this study is descriptive. Number of samples us in this study is 100 samples. Data have been obtained through a questionnaire tested for validity and reliability. Analysis of data using multiple regression analysis, test f, test t, and included with the classical assumption. The results showed that quality product and price significant effect on the purchase decision on PT. Sinar Sosro branch Serang. It is evident from test result t first acquired value as big (6,482) > t table (1,985) then H1 accepted. means the better the quality of the product, the number of customers who purchase increases. pricessignificantly influencepurchasing decisions. this is evidentfrom the results ofthe t testof twowhose grades t value of (9,000) > t table (1,985) then H2 accepted.means the betterit willaffect thepriceadjustedpurchase.Product Quality and Price to Purchase Decision on PT. Sinar Sosro branch Serang. this is evidentfromthe test resultsf obtainthe value offcount (43,924) > f table (3,0902) the H3 accepted. Regression equation obtained Y = 3,401 + 0,300 X1 + 0,672 X2.