PENGARUH KESEIMBANGAN AKTIVITAS PEMASARAN DAN PROFESIONAL AUDIT TERHADAP SIKAP AUDITOR DAN PERSEPSI AUDITOR TENTANG PEMASARAN (Studi Empiris pada Kantor Akuntan Publik di DKI Jakarta)
| Main Author: | Destiani, Alita |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/13738/1/PENGARUH%20KESEIMBANGAN%20AKTIVITAS%20PEMASARAN%20DAN%20PROFESIONAL%20AUDIT%20TERHADAP%20SIKAP%20AUDITOR%20DAN%20PERSEP.pdf https://eprints.untirta.ac.id/13738/ https://feb.untirta.ac.id |
Daftar Isi:
- This research have the aim to analyze attitude of the auditor and perception auditor’s about marketing as an independent variable is a factor that the balance of marketing activities and audit professionals as the dependent variable. The data used in this study using primary data obtained from respondents auditors working at public accounting firm in DKI Jakarta with a completing and returning questionnaires to the researcher. This type of research selected using a convenience sampling technique, is a sampling accidentally. The Data that distributed much as 160a questionnaire or questionnaires for auditors workingin20 Public Accounting Firm(KAP) in DKI Jakarta. A total of82(51%) returned a questionnaire or questionnaires and then analyzed by using the regression analysis using SPSS. The results hypothesis of this study show that the balance marketing activities and professional auditing positive and significant effect against factor attitude auditors and the balance marketing activities and professional auditing positive and significant effect against factor perception auditor’s about marketing.