PENGARUH GREEN PERCEIVED QUALITY DAN GREEN PERCEIVED RISK TERHADAP GREEN SATISFACTION PADA AIR MINUM KEMASAN ADES DI KOTA SERANG
| Main Author: | Indrajaya, Rizky |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/13686/1/PENGARUH%20GREEN%20PERCEIVED%20QUALITY%20DAN%20GREEN%20PERCEIVED%20RISK%20TE.pdf https://eprints.untirta.ac.id/13686/ https://feb.untirta.ac.id |
Daftar Isi:
- This study aims to determine the Green Perceived Quality and Green Perceived Risk Of Green Statisfaction on Mineral Water Ades in Serang City. The research method used is descriptive and kausional. This study uses literature and field research such as interviews, observation and questionnaires. With a sample of 94 respondents, the sampling technique using saturated samples. For analysis using partial correlation analysis, correlation and multiple regression with SPSS Versi 20 From the analysis of unknown correlation value (R) is equal to 0,756. This suggests that Green Perceived Quality (X1) and Green Perceived Risk (X2) has strong effect with relationship was on Green Satisfaction(Y). In the summary the model coefficient of determination value of 0.571 means the ability to explain the independent variables (Green Perceived Quality and Green Perceived Risk) of the dependent variable (Green Satisfaction) of 57,1%, while the rest of 42.9% explained by other factors not examined in this study. Based on the hypothesis test indicates that the value of F calculated (70,339) >F-table (3,09), then Ho is rejected and Ha accepted. Means there is significant Green Perceived Quality and Green Perceived RiskOfGreen Satisfaction on Mineral Water Ades in Serang City. Regression equation Ŷ =4,301 + 0,756X1 + 0,345X