PENGARUH FEEDBACK DAN FEED FORWARD DALAM MEMBANGUN KAPABILITAS MARKET ORIENTATION & ENTREPRENEURSHIP DAN ORGANIZATIONAL PERFORMANCE (Studi Empiris Pada Perusahaan Manufaktur di Provinsi Banten)
| Main Author: | Nihayatu Rohmah, Ayu |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/13275/1/PENGARUH%20FEEDBACK%20DAN%20FEED%20FORWARD%20DALAM%20MEMBANGUN%20KAPABILITAS%20MARKET%20ORIENTATION%20%26%20ENTREPRENEURS.pdf https://eprints.untirta.ac.id/13275/ https://feb.untirta.ac.id |
Daftar Isi:
- The purpose of this study was to analyze the influence of management control systems using feedback control and feed forward control in building the capability of market orientation & entrepreneurship and organizational performance . The Data used in this study were obtained from a manufacturing company located in the province of Banten. Than 100 questionnaires were distributed, the number of questionnaires were returned and can be processed is 44 questionnaries (44 percent). Data processed by using Structural Equation Modeling (SEM) using the software program Partial Least Square (PLS). This research was carried out at a manufacturing company located in the province of Banten, Java, with the object of research in the whole of middle managers. This research using survey research methods with primary data collection using the questionnaire. The research results indicate (1) the use of feed-back control to the positive and significant effect of market orientation, (2) the use of feed- back control to the positive and significant effect of entrepreneurship, (3) the use of feed-forward control positive and significant effect of market orientation, (4) the use of feed-forward control positive and significant effect of entrepreneurship, (5) the influence of market orientation is positive and significant in enhancing organizational performance, (6)Influence entrepreneurship positivel y and significantly in improving organizational performance.