PENGARUH FEEDBACK CONTROL TERHADAP INOVASI DAN ORIENTASI PASAR DALAM PENINGKATAN ORGANIZATIONAL PERFORMANCE (Studi Empiris pada Perbankan Konvensional di Provinsi Banten)
| Main Author: | Awaliah, Siti |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2014
|
| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/13273/1/PENGARUH%20FEEDBACK%20CONTROL%20TERHADAP%20INOVASI%20DAN%20ORIENTASI%20PASAR%20DALAM%20PENINGKATAN.pdf https://eprints.untirta.ac.id/13273/ https://feb.untirta.ac.id |
Daftar Isi:
- This study aims to provide empirical evidence of the effect of feed-back control of the innovation, the feed-back control of market orientation, the effect of innovation on organizational performance, and market orientation on organizational performance. This research refers to research Grafton et al. (2010), Widener (2007), and Henri (2006). This research was conducted in the conventional banking in the province of Banten. A sample of 111 people was taken from the 22 companies selected by purposive sampling technique, but only 56 questionnaires can be used. Data collected through a survey using a questionnaire directly to the mid-level managers of conventional banking as a respondent, while the measurement data using 7 Likert scale (scale of 1 - strongly disagree; scale up to 7 - strongly agree). Data were analyzed using Structural Equation Model approach (SEM) in the program SmartPLS (Partial Least Square)1.10 versions. The results showed that of the four hypotheses proposed, there are three hypotheses are accepted. (1) The existence of a significant positive effect of the feed-back control of the innovation (hypothesis 1 is accepted). (2) The existence of a significant positive effect of the feed-back control of the market orientation (hypothesis 2 is accepted). (3) The existence of a significant positive effect on organizational performance between innovation (hypothesis 3 is accepted). (4) There is no significant positive effect between market orientation on organizational performance (hypothesis 4 is rejected).