PENGARUH CELEBRITY ENDORSER DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN KOSMETIK WARDAH KOTA SERANG
| Main Author: | GHONIMAH, LULU |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/12755/1/PENGARUH%20CELEBRITY%20ENDORSER%20DAN%20KUALITAS%20PRODUK%20TERHADAP%20KEPUTUSAN%20PEMBELIAN%20PADA%20KONSUMEN%20KOS.pdf https://eprints.untirta.ac.id/12755/ |
Daftar Isi:
- The purpose of research is to know Influence and Celebrity endoser (X2) and quality product (X2) toward buying decision (Y) based on explanation level, this research is included in associatif research. Associatif research is research which have purposes to knowing the relation between two variable or more. Based on the data, this research is include the quantitave research. Its meant this resaerch used the number data. This research using 100 respondent for sampling. From the calculation result with SPSS 20. The research result showing that (1) there is significant influence between celebrity endensor toward buying decision that value t-count >t-table (3,350 > 2,276) and sig (0,01 < 0,05) because significant less more than 0,05 with the result that Ho is denied and Ha is accepted. (2) there isnt influences between quality product toward buying decision with value t-count <ttable (1,205<2,276) because significant value less more than (0,231>0,05) with the result that Ho is denied and Ha is accepted. The double regretion similarity can be found KPmb = 16,958 + 0,236 CE +0,106 KP.