AUDIT KOMUNIKASI KEGIATAN COMMUNITY DEVELOPMENT PT. INDONESIA POWER UP SURALAYA

Main Author: Nuraini, Fitri
Format: Thesis NonPeerReviewed Book
Bahasa: ind
Terbitan: , 2016
Subjects:
Online Access: https://eprints.untirta.ac.id/12069/1/AUDIT%20KOMUNIKASI%20KEGIATAN%20COMMUNITY%20DEVELOPMENT%20PT%20INDONESIA%20POWER%20UP%20SURALAYA%20%28STUDI%20KASUS%20PADA%20.PDF
https://eprints.untirta.ac.id/12069/
Daftar Isi:
  • Community Development (Community Development) is a work program of Corporate Social Responsibility (CSR) PT Indonesia Power UP Suralaya. One of the flagship program of PT Indonesia Power UP Suralaya is a program fattening and breeding or called the program "fattening & Breeding Domba" , therefore, need to be evaluated to determine the effectiveness of these excellent programs, to determine strengths or weaknesses, as well as to prevent a greater failure in the future . To determine whether the activities carried out has been going according to plan or not, the communication audit required. The purpose of this study is to investigate the implementation of community development programs PT Indonesia Power UP Suralaya "Fatening & Breeding Domba" in terms of program planning, program implementation, and program outcomes. This study departed from the audit model of communication linking a public relations planning models with an evaluation model developed by Jim Prichitt and Bill Sherman. This model consists of three stages in carrying out the evaluation, the first one is planning to produce input, execution of which generates output, and the third is the end result produce outcomes. The method used is the method eveluatif with a qualitative approach, and this research technique using purposive sampling technique. The technique of collecting data by conducting interviews, observation and documentation. The results showed that communication audit community development program of PT Indonesia Power UP Suralaya "Fatening & Breeding Domba" at the input stage, the concept has been well planned activities for understanding between implementing a data documentation activities that have been planned previously been appropriate; at the output stage, the implementation is quite smooth, it looks from the many objectives of the program were achieved despite discovered some problems in implementation such as lack of profound training on how to breed sheep that according to the climate at the location of livestock ; and at the stage outcome was found that the objectives of the programs are expected to have been achieved , although until now the number of cattle are still undeveloped.