ANALISIS SIKAP KONSUMEN TERHADAP PEMBELIAN SAYURAN DI PASAR TRADISIONAL KOTA SERANG
| Main Author: | WINDY, WINDY |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/11965/1/ANALISIS%20SIKAP%20KONSUMEN%20TERHADAP%20PEMBELIAN%20SAYURAN%20DI%20PASAR%20TRADISIONAL%20KOTA%20SERANG.PDF https://eprints.untirta.ac.id/11965/ |
Daftar Isi:
- This study aimed to analyze the characteristics of the consumer, the purchase decision-making process and consumer attitudes toward the purchase of vegetables in the Rau Trade Center market. Kind method of research used to method of survey. Location were selected deliberately (Purposive). This research using descriptive analysis.The sample in this study using Accidental Sampling with the number of respondent as many as 50 peoples. Data used in this study are primary data and secondary data. The primary data was then analyzed using a multi-attribute models of Fishbein to attribute the price, brightness, freshness, cleanliness, and ease obtain the vegetable products. Based on the analysis of Fishbein on the calculation of consumer attitudes, respondent prefer the attributes of freshness of 2.99 instead of 1.16 as the price of the freshness of the vegetables is better than vegetable price.