PENGARUH ORIENTASI PASAR TERHADAP KINERJA ORGANISASI DAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI VARIABEL INTERVENING
| Main Author: | Septi Nuraeni, Rini |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/11949/1/PENGARUH%20ORIENTASI%20PASAR%20TERHADAP%20KINERJA%20ORGANISASI%20DAN%20CORPORATE%20SOCIAL%20REPONBILITY%20SEBAGAI.pdf https://eprints.untirta.ac.id/11949/ https://feb.untirta.ac.id/ |
Daftar Isi:
- The purpose of this study is examine the effect of market orientation on organizational performance to be mediated by corporate social responsibility. The data used in this study are primary data. The methods used in collecting the data is purposive sampling method, using a written statement by filling out the questionnaire. The sample was middle manager manufacturing company located in Banten province, with the respondent's financial manager, HRD manager, manager of R&D, production manager, marketing manager. Out of the 130 questionnaires distributed only 100 questionnaires were returned and only 82 questionnaires that can be processed. By using simple regression and multiple regression analysis as a method of research, the results of this study stated that: 1) there is a significant effect of market orientation with CSR, 2) there is a significant effect of market orientation with organizational performance, 3) there is a significant effect between CSR with organizational performance, 4 ) there is the influence of CSR as a mediation between market orientation to performance.