PENGARUH KOSAKATA BAHASA IKLAN RADIO DAN TELEVISI TERHADAP PENINGKATAN KARANGAN PERSUASI SISWA KELAS X SMA NEGERI 1 KABUPATEN TANGERANG
| Main Author: | NDAYANTI., IIN I |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2011
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/11403/1/PENGARUH%20KOSAKATA%20BAHASA%20IKLAN%20RADIO.pdf https://eprints.untirta.ac.id/11403/ |
Daftar Isi:
- The Effect of Vocabulary Advertising Language Radio and Television toward Increased Persuasion Essay Student Class X Students of the Government Senior High School 1 Tangernag Regency. The Background of this research is the influence of vocabulary at the advertising language radio and television advertising to increase persuasion essay class X Student of the Government Senior High School 1 Tangerang Regency. In this research the writer want to know how the influence of vocabulary at the advertising radio and television advertising to increase persuasion essay class X Student of the Government Senior High School 1 Tangerang Regency. The method used in this research is descriptive method with quantitative data collection techniques. The research was conducted in Student of the Government Senior High School 1 Tangerang Regency 2010/2011 School year at the beginning of the second semester of class X with the number 320 people, a sample of 40 persons drawn at random sampling. These research finding as follow: (1) There is no direct influence vocabulary advertising language radio (X1) to increase student’persuasive essay (Y) with regression equation Y = 5.860 + 0.087 X1, determination coefficient of 0.015 or 1.5% and correlation coefficient of 0.121 at α = 0.05 level. (2) There is a direct influence language television advertising (X2) to increase the persuasive essay student (Y) with regression equation Y =7.092 + 0335 X2, determination coefficient of 0.177 or 17.7% and correlation coefficient of 0.445 at the level of α = 0,05. (3) There is a direct influence between vocabulary of advertising language radio (X1) with a language of television advertising (X2) jointly on improving student’ persuasive essay (Y) with regression equation Y = 4.452 + 0.038 X1 + 0.349 X2, determination coefficient of 0.158 or 15.8% and correlation coefficient of 0.448 at α = 0.05 level. Based on the findings of this study means that the influence of vocabulary advertising language radio and television advertising to increase the result of class X Student of the Government Senior High School 1 Tangerang Regency is true significant.