STRATEGI PROMOSI PENJUALAN EXBAR CAFE (Studi Deskriptif Kualitatif Strategi Promosi Penjualan ―Exbar Café‖ di Kota Serang)
| Main Author: | ALHADAD, MUHAMMAD HANIF |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/10679/1/STRATEGI%20PROMOSI%20PENJUALAN%20EXBAR%20CAFE%20DI%20KOTA%20SERANG.PDF https://eprints.untirta.ac.id/10679/ |
Daftar Isi:
- Exbar Café is a café in the city of Serang, who has two cafes in the area as well as culinary Pondok Puri Citraland Tiara. Exbar café was established on 1 November 2016 which aims at the start as the dealer culinary hobby developed into a culinary business in Kota Serang.penelitian aims to describe the strategy undertaken by Exbar Café in running sales promotions in the city of Serang. By using the theory of Aidas (Attention, Interest, Desire, Action, Satisfaction). Using a qualitative method that aims to describe the phenomenon of the deepest depth interviews and literature study to collect research data. Triangulation (interview, observation, documentation) is used to test the validity of the findings of the data in the field. The informants amounted to 4 in which the owner Rizkar Nugraha, Ayu Ningtyas and also employees Exbar Café Yuni Oktaviani and Agil Suhardiman. The results showed that the understanding of the sense and promotional function known by almost all in exbar café, all the people in exbar café can do promotions, promotional strategies conducted by exbar café is through word of mouth begins to tell a friend, reporting by print media offerings radar and electronic media, namely radio invited for an interview, and also using the internet in the form of social media instagram to upload photos and writings and other information, as well as follow events such as bazaars in the city of Serang