SALURAN PEMASARAN RAMBUTAN ACEH (Nephelium lappaceum L) (Suatu kasus di Kelurahan Gelam Kecamatan Cipocok Jaya Kota Serang - Banten )
| Main Author: | Mustafa, Muhammad Dzahabie Sidqy |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/10554/1/SALURAN%20PEMASARAN%20RAMBUTAN%20ACEH%20%28NEPHELIUM%20LAPPACEUM%20L%29%2C%2C%2C%2C%2C%2C%2C.PDF https://eprints.untirta.ac.id/10554/ |
Daftar Isi:
- This research function is to know about marketing channel rambutan aceh, to know the function of marketing institution rambutan aceh, to know the cost, margin, and advantage of each marketing institution and to know technic efficience and economic efficience for each other of marketing rambutan aceh. The result of this research is to show that have two shapes of marketing gutter of rambutan aceh in Gelam of Village Head.That is marketing channel one : Farmer Retail of Collecter Retail of Grocerer Consument. And to the marketing channel two : Farmer Retail of Grocerer Consument. The functions of marketing channel these are change function (seller and purchase), the physic function (saving and transport), and bragger function (risk, standarisation and information of market). In channel I, the cost that have spent by retailer of collecter is Rp. 92/kg, for it’s margin Rp. 400/kg and advantage that have gotten is Rp. 308/kg. For the cost that retail trader was spend until Rp. 25/kg, for it’s margin Rp. 1000/kg and the advantage that gained is Rp. 975/kg. At marketing gutter II, the cost that have spend by farmer is Rp. 58,3/kg, for margin is Rp. 0 and the advantage is Rp. 0. For retail trader the cost that have spend is Rp. 25/kg, for it’s margin Rp. 1.300/kg and advantage that have gotten is Rp. 1.275/kg. Technic efficience of channel I is Rp. 29,3 and channel II is Rp. 37,5. But in the economics efficience in channel I is Rp. 11 and channel II is Rp. 8,5. If considered between two marketing gutter that wiil be efficience from technic and economic is in channel one where technic efficience is 29,3 and economic efficience is 11.