STRATEGI PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA HALAL TOURISM DI SYARIAH HOTEL SOLO
| Main Authors: | Diana, Setyawati, Dr., Muhammad Fahmi, M.Si. |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2017
|
| Subjects: | |
| Online Access: |
http://eprints.iain-surakarta.ac.id/1382/1/SKRIPSI%20FULL.pdf http://eprints.iain-surakarta.ac.id/1382/ |
| ctrlnum |
1382 |
|---|---|
| fullrecord |
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HALAL TOURISM DI SYARIAH HOTEL SOLO</title><creator>Diana, Setyawati</creator><creator>Dr., Muhammad Fahmi, M.Si.</creator><subject>380 Commerce, communications, transport</subject><subject>383 Postal communication</subject><description>ABSTRAK 
DIANA SETYAWATI, NIM : 13.12.11.025. Strategi Public Relations Dalam 
Mempertahankan Citra Halal Tourism Di Syariah Hotel Solo. Skripsi, Jurusan 
Komunikasi dan Penyiaran Islam, Fakultas Ushuluddin dan Dakwah. Institut 
Agama Islam Negeri Surakarta. 2017. 
Skripsi ini berawal dari Syariah Hotel Solo yang mendapatkan Nominator 
Anugrah Pariwisata Halal pada tahun 2016. Nominator atau penghargaan yang 
didapat berupa penghargaan jenis usaha yang menerapkan prinsip – prinsip Islam. 
Banyaknya hotel yang ada di Solo, menimbulkan persaingan di bidang perhotelan. 
Hal ini membuat Syariah Hotel Solo dengan hotel yang lain berlomba untuk 
mendapatkan kepercayaan publik. Dengan banyaknya Hotel yang ada di Solo 
membuat pihak Hotel selalu melaukan inovasi dan meningkatkan mutu sumber daya 
manusia untuk mempertahankan citra perusahaan khususnya citra halal tourism di 
syariah hotel solo. Oleh karena itu, penulis tertarik untuk meneliti bagaimana strategi 
public relations yang digunakan. Judul penelitian ini adalah “Strategi Public 
Relations Dalam Mempertahankan Citra Halal Tourism Di Syariah Hotel Solo”. 
Penelitian ini menggunakan jenis penelitian kualitatif dengan metode 
deskriptif yaitu dengan melakukan penelitian langsung, melakukan observasi secara 
mendalam, serta menggambarkan dan menyajikan fakta yang ada di lapangan. 
Hasil dari penelitian ini adalah Citra Halal Tourism di Syariah Hotel Solo 
yang sudah positif dapat tetap dipertahankan. Public relations syariah hotel solo 
semakin gencar melakukan kegiatan yang digunakan dalam mempertahankan citra. 
Strategi yang dilakukan oleh public relations adalah dengan human relations, 
community relations, serta media relations. Public relations menjalin hubungan 
dengan berbagai kalangan. Hal ini dimaksudkan untuk mempertahankan citra, 
disamping itu hubungan yang baik disemua kalangan akan membawa citra positif 
perusahaan. Kegiatan tersebut berupa kegiatan eksternal dan internal. Kegiatan 
eksternal berupa hubungan dengan masyarakat sekitar hotel, hubungan dengan media 
dan komunitas yang ada di solo. Kegiatan internalnya berupa menjaga hubungan 
sesama karyawan, meningkatkan tentang ilmu keagamaan yang setiap satu bulan 
sekali diadakan pengajian dan qataman al-quran, hal ini bertujuan untuk 
meningkatkan keilmuan di bidang keagamaan pada setiap karyawan guna 
mempertahankan citra halal tourism di syariah hotel solo. 

Kata kunci : Strategi Public Relations, Citra, Halal Tourism Syariah Hotel Solo. 

ABSTRACT 
DIANA SETYAWATI, NIM : 13.12.11.025. Public Relation Strategy In 
Maintaining Halal Tourism Image In Syariah Hotel Solo, A Thesis, Study 
Communication and Broadcasting Islamic, Faculty Of Islamic Theology and 
Preaching. State Islamic Institute of Surakarta. 2017. 
This Thesis is conducted because Syariah Hotel Solo won Award Nominator 
of Halal Tourism in 2016. The nominator or award gained is an award of business 
which applies Islamic principles. There are many hotels in Solo which cause a tough 
competition in hotel industry. Syariah Hotel Solo, no exception , has to compete with 
other hotels to win public trust. Therefore, to meet this challenge, Syariah Hotel Solo 
tries to create some innovations and increase the quality of human resource to 
maintain the image of the company, especially in halal tourism image. Hence, the 
writer is interested in observing what strategies of public relation are used in this 
company. The aim of this research is to understand what public relation strategies are 
used to maintain halal tourism image in Syariah Hotel Solo. 
This study is based on a qualitative research by using descriptive method that 
is conducted by direct research and complete observation to describe and present 
facts on the field. 
The result of this research is that Halal Tourism Image of Syariah Hotel Solo 
can be positively maintained. The Public Relation of Syariah Hotel Solo incessantly 
conducts some efforts or activities to maintain this image. Strategies used by Public 
Relation are human relations, community relations and media relations. To maintain 
its positive image in public, Public Relation of Syariah Hotel Solo creates good 
relations with many public circles. The activities done by public relation are divided 
into external and internal ones. The external activities include the relation between 
hotel and the surrounding society, relation with media and relation with communities 
in Solo. Where as, the internal activities include the maintenance of relation among 
its employees, and increasing religious insights of its employees by conducting some 
religious activities so they can maintain or even improve its Halal Tourism image in 
Syariah Hotel Solo. 

Key words : Public Relations Strategies, Halal Tourism Image, Syariah Hotel 
Solo.</description><date>2017-08-28</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://eprints.iain-surakarta.ac.id/1382/1/SKRIPSI%20FULL.pdf</identifier><identifier> Diana, Setyawati and Dr., Muhammad Fahmi, M.Si. (2017) STRATEGI PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA HALAL TOURISM DI SYARIAH HOTEL SOLO. skripsi thesis, IAIN Surakarta. </identifier><recordID>1382</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Diana, Setyawati Dr., Muhammad Fahmi, M.Si. |
| title |
STRATEGI PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA
HALAL TOURISM DI SYARIAH HOTEL SOLO |
| publishDate |
2017 |
| topic |
380 Commerce communications transport 383 Postal communication |
| url |
http://eprints.iain-surakarta.ac.id/1382/1/SKRIPSI%20FULL.pdf http://eprints.iain-surakarta.ac.id/1382/ |
| contents |
ABSTRAK
DIANA SETYAWATI, NIM : 13.12.11.025. Strategi Public Relations Dalam
Mempertahankan Citra Halal Tourism Di Syariah Hotel Solo. Skripsi, Jurusan
Komunikasi dan Penyiaran Islam, Fakultas Ushuluddin dan Dakwah. Institut
Agama Islam Negeri Surakarta. 2017.
Skripsi ini berawal dari Syariah Hotel Solo yang mendapatkan Nominator
Anugrah Pariwisata Halal pada tahun 2016. Nominator atau penghargaan yang
didapat berupa penghargaan jenis usaha yang menerapkan prinsip – prinsip Islam.
Banyaknya hotel yang ada di Solo, menimbulkan persaingan di bidang perhotelan.
Hal ini membuat Syariah Hotel Solo dengan hotel yang lain berlomba untuk
mendapatkan kepercayaan publik. Dengan banyaknya Hotel yang ada di Solo
membuat pihak Hotel selalu melaukan inovasi dan meningkatkan mutu sumber daya
manusia untuk mempertahankan citra perusahaan khususnya citra halal tourism di
syariah hotel solo. Oleh karena itu, penulis tertarik untuk meneliti bagaimana strategi
public relations yang digunakan. Judul penelitian ini adalah “Strategi Public
Relations Dalam Mempertahankan Citra Halal Tourism Di Syariah Hotel Solo”.
Penelitian ini menggunakan jenis penelitian kualitatif dengan metode
deskriptif yaitu dengan melakukan penelitian langsung, melakukan observasi secara
mendalam, serta menggambarkan dan menyajikan fakta yang ada di lapangan.
Hasil dari penelitian ini adalah Citra Halal Tourism di Syariah Hotel Solo
yang sudah positif dapat tetap dipertahankan. Public relations syariah hotel solo
semakin gencar melakukan kegiatan yang digunakan dalam mempertahankan citra.
Strategi yang dilakukan oleh public relations adalah dengan human relations,
community relations, serta media relations. Public relations menjalin hubungan
dengan berbagai kalangan. Hal ini dimaksudkan untuk mempertahankan citra,
disamping itu hubungan yang baik disemua kalangan akan membawa citra positif
perusahaan. Kegiatan tersebut berupa kegiatan eksternal dan internal. Kegiatan
eksternal berupa hubungan dengan masyarakat sekitar hotel, hubungan dengan media
dan komunitas yang ada di solo. Kegiatan internalnya berupa menjaga hubungan
sesama karyawan, meningkatkan tentang ilmu keagamaan yang setiap satu bulan
sekali diadakan pengajian dan qataman al-quran, hal ini bertujuan untuk
meningkatkan keilmuan di bidang keagamaan pada setiap karyawan guna
mempertahankan citra halal tourism di syariah hotel solo.
Kata kunci : Strategi Public Relations, Citra, Halal Tourism Syariah Hotel Solo.
ABSTRACT
DIANA SETYAWATI, NIM : 13.12.11.025. Public Relation Strategy In
Maintaining Halal Tourism Image In Syariah Hotel Solo, A Thesis, Study
Communication and Broadcasting Islamic, Faculty Of Islamic Theology and
Preaching. State Islamic Institute of Surakarta. 2017.
This Thesis is conducted because Syariah Hotel Solo won Award Nominator
of Halal Tourism in 2016. The nominator or award gained is an award of business
which applies Islamic principles. There are many hotels in Solo which cause a tough
competition in hotel industry. Syariah Hotel Solo, no exception , has to compete with
other hotels to win public trust. Therefore, to meet this challenge, Syariah Hotel Solo
tries to create some innovations and increase the quality of human resource to
maintain the image of the company, especially in halal tourism image. Hence, the
writer is interested in observing what strategies of public relation are used in this
company. The aim of this research is to understand what public relation strategies are
used to maintain halal tourism image in Syariah Hotel Solo.
This study is based on a qualitative research by using descriptive method that
is conducted by direct research and complete observation to describe and present
facts on the field.
The result of this research is that Halal Tourism Image of Syariah Hotel Solo
can be positively maintained. The Public Relation of Syariah Hotel Solo incessantly
conducts some efforts or activities to maintain this image. Strategies used by Public
Relation are human relations, community relations and media relations. To maintain
its positive image in public, Public Relation of Syariah Hotel Solo creates good
relations with many public circles. The activities done by public relation are divided
into external and internal ones. The external activities include the relation between
hotel and the surrounding society, relation with media and relation with communities
in Solo. Where as, the internal activities include the maintenance of relation among
its employees, and increasing religious insights of its employees by conducting some
religious activities so they can maintain or even improve its Halal Tourism image in
Syariah Hotel Solo.
Key words : Public Relations Strategies, Halal Tourism Image, Syariah Hotel
Solo. |
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IAIN Surakarta |
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