EFISIENSI PEMASARAN BUAH JAMBLANG (Syzygium cumini (L) Skeels) (STUDI KASUS DI DESA TRIWIDADI, KECAMATAN PAJANGAN, KABUPATEN BANTUL, PROVINSI YOGYAKARTA)

Main Authors: Mulyana, Soleh, Suhartono, Suhartono, Sudomo, Aris
Other Authors: Balai Penelitian dan Pengembangan Teknologi Agroforestry
Format: Article info application/pdf eJournal
Bahasa: ind
Terbitan: Balai Litbang Teknologi Agroforestry, Ciamis , 2019
Subjects:
Online Access: http://ejournal.forda-mof.org/ejournal-litbang/index.php/JAI/article/view/5178
http://ejournal.forda-mof.org/ejournal-litbang/index.php/JAI/article/view/5178/4771
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fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="id-ID">EFISIENSI PEMASARAN BUAH JAMBLANG (Syzygium cumini (L) Skeels) (STUDI KASUS DI DESA TRIWIDADI, KECAMATAN PAJANGAN, KABUPATEN BANTUL, PROVINSI YOGYAKARTA)</title><creator>Mulyana, Soleh</creator><creator>Suhartono, Suhartono</creator><creator>Sudomo, Aris</creator><subject lang="id-ID">marketing efficiency; jamblang</subject><description lang="id-ID">Jamblang is one of multipurpose tree species especially utilised for medical purposes. However, population of jamblang tree on private land in Bantul district is still limited because of less information on jamblang&#x2019;s advantage value and its silvicultural technique. The objective of the research is to find out the marketing flow and the efficiency&#xA0; of&#xA0; jamblang fruit in Triwidadi Village, Pajangan Sub District, Bantul District of Yogyakarta. The Data was collected by interviewing 15 farmers who owned jamblang trees, 1distributor and 1 retailer using snowball method. The research shows that marketing flow of jamblang should contain several marketing institutions i.e : producer/farmers, collector, retailer and customer &#xA0;through 3 models of marketing flow. In first model of marketing flow, farmers sell un-harvested jamblang fruit (still on the tree) to the collectors, then the collectors sell it to the retailer and the retailer sell it to the customer. In the second method, farmers sell the harvested jamblang fruit to the collectors to be continued to the retailer and then the customer. Meanwhile, in the third marketing flow, farmers sell the harvested jamblang fruit directly to the retailer to be continued&#xA0; to the last customers. Marketing system of jamblang throughsecond and third method is more efficient then the first marketing because the methods have lower margin (Rp 2500 /kg) and farmer&#x2019;s share more than 50% (58.33%).</description><publisher lang="en-US">Balai Litbang Teknologi Agroforestry, Ciamis</publisher><contributor lang="id-ID">Balai Penelitian dan Pengembangan Teknologi Agroforestry</contributor><date>2019-07-31</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>http://ejournal.forda-mof.org/ejournal-litbang/index.php/JAI/article/view/5178</identifier><identifier>10.20886/jai.2019.2.1.1-10</identifier><source lang="en-US">Jurnal Agroforestri Indonesia; Vol 2, No 1 (2019); 1-10</source><source>2655-9595</source><language>ind</language><relation>http://ejournal.forda-mof.org/ejournal-litbang/index.php/JAI/article/view/5178/4771</relation><rights lang="en-US">Copyright (c) 2019 Jurnal Agroforestri Indonesia</rights><rights lang="en-US">https://creativecommons.org/licenses/by-nc-sa/4.0</rights><recordID>--ejournal.forda-mof.org-ejournal-litbang-index.php-index-oai?verb=ListSets:article-5178</recordID></dc>
language ind
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
File:application/pdf
File
Journal:eJournal
author Mulyana, Soleh
Suhartono, Suhartono
Sudomo, Aris
author2 Balai Penelitian dan Pengembangan Teknologi Agroforestry
title EFISIENSI PEMASARAN BUAH JAMBLANG (Syzygium cumini (L) Skeels) (STUDI KASUS DI DESA TRIWIDADI, KECAMATAN PAJANGAN, KABUPATEN BANTUL, PROVINSI YOGYAKARTA)
publisher Balai Litbang Teknologi Agroforestry, Ciamis
publishDate 2019
topic marketing efficiency
jamblang
url http://ejournal.forda-mof.org/ejournal-litbang/index.php/JAI/article/view/5178
http://ejournal.forda-mof.org/ejournal-litbang/index.php/JAI/article/view/5178/4771
contents Jamblang is one of multipurpose tree species especially utilised for medical purposes. However, population of jamblang tree on private land in Bantul district is still limited because of less information on jamblang’s advantage value and its silvicultural technique. The objective of the research is to find out the marketing flow and the efficiency of jamblang fruit in Triwidadi Village, Pajangan Sub District, Bantul District of Yogyakarta. The Data was collected by interviewing 15 farmers who owned jamblang trees, 1distributor and 1 retailer using snowball method. The research shows that marketing flow of jamblang should contain several marketing institutions i.e : producer/farmers, collector, retailer and customer through 3 models of marketing flow. In first model of marketing flow, farmers sell un-harvested jamblang fruit (still on the tree) to the collectors, then the collectors sell it to the retailer and the retailer sell it to the customer. In the second method, farmers sell the harvested jamblang fruit to the collectors to be continued to the retailer and then the customer. Meanwhile, in the third marketing flow, farmers sell the harvested jamblang fruit directly to the retailer to be continued to the last customers. Marketing system of jamblang throughsecond and third method is more efficient then the first marketing because the methods have lower margin (Rp 2500 /kg) and farmer’s share more than 50% (58.33%).
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collection Indonesian Journal of Forestry Research
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