PRAKTIK PENANDAAN DALAM IKLAN
| Main Author: | Murtono, Taufik |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
FAKULTAS SENI RUPA DAN DESAIN ISI SURAKARTA
, 2010
|
| Subjects: | |
| Online Access: |
http://repository.isi-ska.ac.id/1147/1/541 http://repository.isi-ska.ac.id/1147/ http://jurnal.isi-ska.ac.id/index.php/capture/issue/view/75 |
Daftar Isi:
- Visual signing at advertisement is a meaning attaching effort, considering almost all of the advertised products did not have specific value. A number of products can be replaced by other brand within same category. Usually, in marketing communications world, this kind of product has a lot of competitors. Having no differentiation causing the product has no meaning in the consumers’ mind. The situation leads the product to get a sign from outside of itself. Keywords: advertisement, sign, meaning, practice