INNOVATION AND BUSINESS STRATEGIES TO ENHANCE FIRM PERFORMANCE:STUDY OF SMEs CLUSTER IN MALANG
| Main Author: | Nurdiana, Iva |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://repository.unikama.ac.id/1762/1/Proceeding%20UK-ICESS%202016%20IVA.pdf http://repository.unikama.ac.id/1762/ |
Daftar Isi:
- This research aims to know the direct influence of innovation against the performance of the company and to find out the direct influence of business strategy on performance of the company. The population of this research was the whole SME Centre In Malang. The number of samples used was 100 SMEs. Sampling procedure was done by using the method of probability sampling, with Proportional Random Sampling techniques namely sampling proportionately to each region. Data analysis used in this research was Multiple Regression method. Based on the results of hypothesis testing, it shows that innovation directly and positively effects performance of the company. Furthermore, the results of this study also found that business strategy will affect the achievement of the company's performance. This means that if the companies do innovation and business strategy, it will improve the company's performance.