The Influence of Brand Awareness on Brand Trust Through Brand Image
| Main Author: | Nurdiana, Iva |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
|
| Subjects: | |
| Online Access: |
http://repository.unikama.ac.id/1760/1/Artikel%20UII%20Fakhruddin%20dan%20Iva.pdf http://repository.unikama.ac.id/1760/ |
Daftar Isi:
- The purpose of this study was to determine 1) relationship influences brand awareness on brand trust, 2) relationship influences brand awareness on brand image, 3) influence of brand image on brand trust. The study was conducted on islamic product brands in City of Malang, East Java. Used accidental sampling, total sample of 100 respondent. SEM analysis technique using PLS. The results showed that brand awareness brand effect on trust, brand awareness effect on brand image, and brand image affect to brand trust.