P E N G A R U H B A U R A N P E M A S A R A N T E R H A D A P K E P U A S A N K O N S U M E N R U M A H M A K A N R A WO N N G U L IN G P R O B O L IN G G O
| Main Author: | H A N D Y K U R N IA W A N |
|---|---|
| Format: | Lainnya |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://repository.unej.ac.id/handle/123456789/19950 |
Daftar Isi:
- T he purpose of t hi s st udy t o de t e rm i ne t he e f f e c t of t he m ark e t i ng m i x on c onsum e r sat i sf ac t i on di ne r R aw on N gul i ng P robol i nggo si m ul t ane ousl y and part i al l y . T hi s re se arc h w as e x pl anat ory re se arc h st udy popul at i on w as f ood c onsum e rs R aw on N gul i m g N gul i ng i n P rob ol i nggo di st ri c t . T he num be r of sam pl e s i n t hi s st udy w as 105 re sponde nt s. D at a anal y si s m e t hods use d are v al i di t y , re l i abi l i t y t e st and l ogi st i c re gre ssi on. M ark e t i ng m i x c onsi st s of produc t , pri c e , prom ot i on, pl ac e , pe opl e , proc e ss and phy si c al e v i de nc e of t he si m ul t ane ous e f f e c t of c ust om e r sat i sf ac t i on i n t he R aw o n N gul i ng re st aurant . P r oduc t ’ s v ari abl e had si g ni f i c ant e f f e c t on c ust om e r’ s st at i sf ac t i on. P ri c e s si gni f i c ant l y af f e c t t he sat i sf a c t i on of e at i ng t he prom ot i on k onsum e n. P roc e ss i n R aw on N gul i ng no si gn i f i c ant e f f e c t on c ust om e r sat i sf ac t i on. P e rsonal hav e not si gni f i c ant e f f e c t on t he s at i sf ac t i on. P roc e ss hav e not si gni f i c ant e f f e c t on t he sat i sf ac t i on. P hy si c al e v i de nc e hav e n ot si gni f i c ant e f f e c t on sa t i sf ac t i on . B e se d on re sul t i n t hi s s t udy w e re onl y t he produc t and pri c i ng v ari abl e s t hat si gni f i c ant l y i nf l ue nc e c onsum e r sat i sf ac t i on.