Prinsip Penulisan Bahan Ajar Bahasa Mandarin yang Efektif untuk Jurusan Komunikasi Pemasaran Universitas Bina Nusantara
| Main Authors: | Rosalin, Kelly; Chinese Department, Faculty of Humanities, Bina Nusantara University Jln. Kemanggisan Ilir III, No. 45, Kemanggisan – Palmerah, Jakarta Barat 11480, Agustian, Agustian; Chinese Department, Faculty of Humanities, Bina Nusantara University Jln. Kemanggisan Ilir III, No. 45, Kemanggisan – Palmerah, Jakarta Barat 11480 |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Bina Nusantara University
, 2014
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| Subjects: | |
| Online Access: |
http://journal.binus.ac.id/index.php/Lingua/article/view/445 http://journal.binus.ac.id/index.php/Lingua/article/view/445/425 |
Daftar Isi:
- Article discussed the writing principles that must be considered in compiling Chinese language teaching material specifically used for Marketing Communication students regarding the interest and target of Marketing Communication of Bina Nusantara University. The methodologies used are descriptive quantitative for distributing questionnaires and qualitative approach through observation and interview. Research found the appropriate and effective Chinese language teaching material would enhance the standard of Chinese language learning. At present, Chinese language teaching material used by Marketing Communication students has not been able to fulfill their requirements. In addition, the target learners of the teaching material are universal.