Kegiatan Promosi Layanan Koleksi Khusus di UPT Perpustakaan Proklamator Bung Karno
| Main Author: | Prasetya Ibnu Putra; Mahasiawa |
|---|---|
| Format: | PeerReviewed eJournal |
| Bahasa: | ind |
| Terbitan: |
Skripsi Prodi Perpustakaan - Fakultas Sastra
, 2017
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| Online Access: |
http://karya-ilmiah.um.ac.id/index.php/SIP/article/view/64919 |
Daftar Isi:
- ABSTRAK Putra, Prasetya Ibnu. 2017. Kegiatan Promosi Perpustakaan Layanan Koleksi Khusus di UPT Perpustakaan Proklamator Bung Karno Blitar. Skripsi, Jurusan Sastra Indonesia, Fakultas Sastra, Universitas Negeri Malang. Pembimbing: (I) Dr. Kusubakti Andajani, M.Pd, (II) Taufiq Kurniawan, SIP, M.IP. Kata Kunci: kegiatan promosi, layanan koleksi khusus Promosi perpustakaan layanan koleksi khusus yang meliputi beberapa kegiatan promosi dan hambatan yang ada pada saat kegiatan promosi berlangsung di layanan koleksi khusus UPT Perpustakaan Proklamator Bung Karno. Tujuan penelitian skripsi ini untuk mendiskripsikan (a) kegiatan promosi yang ada di layanan koleksi khusus UPT Perpustakaan Proklamator Bung Karno, (b) hambatan promosi layanan koleksi khusus UPT Perpustakaan Proklamator Bung Karno. Penelitian ini menggunakan jenis penelitian kualitatif. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif. Data dalam penelitian ini berupa informasi yang diperoleh berdasarkan kegiatan promosi di layanan koleksi khusus mencangkup waktu promosi, sasaran promosi, metode promosi, media promosi, faktor pendukung kegiatan promosi, dan anggaran yang digunakan, serta hambatan yang ada pada saat kegiatan promosi. Sumber data utamanya adalah kepala bagian layanan. Sumber data tambahan diperoleh dari pustakawan dan pemustaka berkaitan dengan kegiatan promosi perpustakaan layanan khusus. Teknik pengumpulan data dilakukan dengan cara wawancara, observasi dan dokumentasi. Instrumen yang digunakan untuk mengumpulkan data berupa pertanyaan dalam bentuk pedoman wawancara terstruktur, observasi dalam bentuk pengamatan selama kegiatan promosi dan dokumentasi berupa data maupun gambar selama kegiatan promosi. Kegiatan analisis data berupa reduksi data, penyajian data, langkah atau alur analisis data, dan kesimpulan yang berkaitan dengan penelitian ini. Hasil penelitian mengenai kegiatan promosi perpustakaan layanan koleksi khusus dipaparkan berdasarkan waktu promosi, sasaran promosi, metode promosi, media promosi, faktor pendukung kegiatan promosi, dan anggaran yang digunakan. Beberapa kegiatan promosi layanan koleksi khusus Bung Karno meliputi kegiatan perpustakaan keliling yang dilakukan setiap 2 sampai 3 kali dalam seminggu di wilayah Kota Blitar dan sekitarnya, kegiatan seminar dilakukan setiap satu bulan sekali serta untuk sasarannya mulai dari pelajar sampai kalangan seniman, dosen, guru dan masyarakat umum yang ada di daerah Kota Blitar, kegiatan diskusi pembaca aktif merupakan kegiatan yang baru dilakukan dan rata-rata diikuti oleh para pembaca yang aktif berkunjung di bagian layanan koleksi khusus Bung Karno, kegiatan lomba dan pertunjukan disesuaikan dengan tema yang telah ditentukan, seperti lomba menghafal biografi Bung Karno dan pidato, mengenai pertunjukan yang pernah diadakan meliputi teater. Anggaran untuk kegiatan promosi diperoleh dari dana APBN. Serta hambatan yang ada pada saat kegiatan promosi, meliputi program kerja yang belum terstruktur, belum adanya subjek khusus di bagian layanan koleksi khusus, belum adanya humas untuk membantu kegiatan promosi, serta letak bangunan yang terpisah yang menyebabkan kurangnya minat kunjung pemustaka ke layanan koleksi khusus Bung Karno. Berdasarkan kesimpulan tersebut, maka diberikan saran kepada pihak perpustakaan untuk menambah subjek khusus di bidang layanan koleksi khusus serta petugas bagian layanan koleksi khusus untuk menambah humas yang bertujuan untuk membantu dalam kegiatan promosi di bagian layanan koleksi khusus di UPT Perpustakaan Proklamator Bung Karno. Serta untuk letak bangunan yang terpisah, sebaiknya pihak perpustakaan memberikan petunjuk yang jelas yang bertujuan memudahkan pemuskata untuk berkunjung dan memanfaatkan koleksi yang ada di bagian layanan koleksi khusus. ABSTRACT Putra, Prasetya Ibnu. 2017. Promotion Activities Library Special Collection Service at UPT Library Proklamator Bung Karno Blitar. Thesis, Department of Indonesian Literature, Faculty of Letters, State University of Malang. Counselor: (I) Dr. Kusubakti Andajani, M.Pd, (II) Taufiq Kurniawan, SIP, M.IP. Keywords: promotional activities, special collection services Promotion of library of special collection services which includes some promotional activities and obstacles that exist at the time of promotional activities take place in the special collection service UPT Library Proklamator Bung Karno. The purpose of this thesis research is to describe (a) promotional activities that exist in the special collection services of UPT Library Proklamator Bung Karno, (b) barriers to the promotion of special collection services of UPT Library Proklamator Bung Karno.The purpose of this thesis research is to describe (a) promotional activities in special collection service, (b) barrier of promotion of special collection service and (c) special collection promotion strategy at UPT Library Proklamator Bung Karno. This research uses qualitative research type. The method used in this research is descriptive approach. The data in this research is information obtained by promotion activity in special collection service covering promotion time, promotion target, promotion method, promotion media, promotion support factor, and budget used, and obstacles that exist at the time of promotion activity. The main data source is the service section head. Additional data sources are obtained from librarians and librarians related to special library service promotion activities. Data collection technique is done by interview, observation and documentation. Instruments used to collect data in the form of questions in the form of structured interview guidelines, observations in the form of observations during promotional activities and documentation in the form of data or images during promotional activities. Activities of data analysis in the form of data reduction, data presentation, step or flow of data analysis, and conclusions related to this research. The results of research on library promotion activities special collection services presented based on promotional time, promotional goals, promotional methods, media campaigns, promotional support activities, and the budget used. Some promotional activities of Bung Karno's special collection services include mobile library activities conducted every 2 to 3 times a week in Blitar and surrounding areas, seminar activities are conducted once every month and for the target ranging from students to artists, lecturers, teachers and the community common in the area of Blitar City, active reader discussion activities are new activities conducted and on average followed by readers who actively visit in the special collection service Bung Karno, race and show activities tailored to a predetermined theme, such as the race to memorize Bung Karno's biography and speeches, about performances that have been held include theater. The budget for promotional activities is obtained from APBN funds. And the obstacles that exist at the time of promotional activities, including unstructured work program, there is no special subject in the special collection service, the lack of public relations to help promotional activities, as well as the location of a separate building that causes the lack of interest visiting visitors to the special collection service Bung Karno. Based on these conclusions, it is advisable to the library to add a special subject in the field of special collection services as well as officers special collection services to add public relations that aims to assist in promotional activities in the special collection service at the Library Proklamator Bung Karno. As well as for the location of separate buildings, the library should provide clear instructions that aim to facilitate pemuskata to visit and take advantage of the collection in the special collection service.