Pemberdayaan Kompetensi Persit Kartika Chandra Kirana pada Kewirausahaan di Kota Malang
| Main Author: | Kusdiyanti Heni |
|---|---|
| Other Authors: | - |
| Format: | PeerReviewed eJournal |
| Bahasa: | ind |
| Terbitan: |
KARYA DOSEN Fakultas Ekonomi UM
, 2014
|
| Online Access: |
http://karya-ilmiah.um.ac.id/index.php/karya-dosen-fe/article/view/31681 |
Daftar Isi:
- In the context of effort to maintan its business, Persit Kartika Chandra Kirana (in Malang City) needs a strong and consistent positioning strategy in dynamic competitive enviroment. This requires continuous improvement. On the other hand, the change is the change paradigm of competition which is not constantly (discontinuous). To manage these change to be effective, it needs a good learning process to strengthen its current position (single-loop learning) or to find firm foundation to outperform competitors (double -loop learning). On the other hand, the existing competitors might be a newcomer in an industry or market. Therefore, Persit Kartika Chandra Kirana in Malang City should be able to find away to overcome any barriers to entry in an industry (entry barriers). All of this is a process of learning where learning is dependent on the awareness of the strategies and utilization of knowladge and information whether from within organization its self or from outside organization of malang city which the development continues to change rapidly. When learning is seen as the concept of entrepreuneurship. then is due how Persit Kartika Chandra Kirana in Malang City recognize and act opportunities, and manage and organize the company that has been built from scracth. Entrepreuneurial learning is carried on with the intention of learning how to work with entrepreuneurship. However, it is not just enough to understand the ways entrepreuneurs, but must actively plunge and commit to understand what is it that work and realized that he could do it. In this case, learnig is not just aiming to gain experience, but learning is a thinking process which is oriented to the future in order to create a reality of the future.Keyword : competition,entrepreuneurship