PENGUATAN DAYA SAING USAHA MIKRO KECIL DAN MENENGAH
| Main Author: | Pratikto Heri |
|---|---|
| Format: | PeerReviewed eJournal |
| Bahasa: | ind |
| Terbitan: |
KARYA DOSEN Fakultas Ekonomi UM
, 2013
|
| Online Access: |
http://karya-ilmiah.um.ac.id/index.php/karya-dosen-fe/article/view/27517 |
Daftar Isi:
- The small business in Indonesia is rapidly developed, so it become the national economic pillar. Global market requires competitive superiority. It can be echieved by empowering internal and external strategies. The internal environment should be condusive, They are the quality of human resources, mastery of technology and information, organization structure, management system, business culture, capital, international business network. Truth and honesty, creative and confidence, communication ability should be used as corporate culture. The condusive external environment is built by the government through the economic policy, bureaucracy, politics, democracy and preparing public facilities. Keywords: Competitive, Empowering, Small Business