Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Mengambil Keputusan Membeli Rumah di Perumahan Kraton Harmoni Pasuruan
| Main Author: | Wishnu Wardana Ludi |
|---|---|
| Format: | PeerReviewed eJournal |
| Bahasa: | ind |
| Terbitan: |
KARYA DOSEN Fakultas Ekonomi UM
, 2013
|
| Online Access: |
http://karya-ilmiah.um.ac.id/index.php/karya-dosen-fe/article/view/27494 |
Daftar Isi:
- The objective of this research is analyzing the effect of significant variables Product (X1), Promotion (X2), Price(X3), Place (X4), Facility (X5) and Social Environment (X6) simultaneously to Buyer Decision ofKraton Regency Pasuruan (Y). This research also analyzes the significant impact of Product (X1), Promotion (X2), Price (X2), Place (X4), Facility (X5) and Social Environment (X6) variables partially to Buyer Decision of Kraton Regency Pasuruan (Y) and find which the most influence variable on the Buyer Decision of Kraton Regency Pasuruan. Key Words: Product, Promotion, Price, Place, Facility, Social Environment, Buyer Decision of Kraton Regency Pasuruan