Pengaruh Atribut Produk Terhadap Keputusan Pembelian Sabun Mandi Kesehatan "Lifebuoy"
| Main Author: | Hidayat Rachmad |
|---|---|
| Format: | PeerReviewed eJournal |
| Bahasa: | ind |
| Terbitan: |
KARYA DOSEN Fakultas Ekonomi UM
, 2012
|
| Online Access: |
http://karya-ilmiah.um.ac.id/index.php/karya-dosen-fe/article/view/23257 |
Daftar Isi:
- Product attributes is a matter that causes people to do the buying decision. By knowing the most important product attributes for consumers, enterprises can make a combination of attributes or characteristics of products that fit the target consumer will degan. This study aims to determine the effect of partial and simultaneous variable product attributes to the purchasing decisions of health Lifebuoy soap. Based on the results of research can be concluded simultaneously Price, Quality, Brand, Label, and Packaging show a significant influence on purchase decisions ie. Quality is a dominant factor on the purchase decision. Keywords: product attributes, buying decision