ANAlISIS BEBERAPA FAKTOR YANG BERPENGARUI TERHADAP PEMBElIAN MOBL NIAGA KATEGORI I DI KOTAMADYA UJUNG PANDANG
| Main Author: | DIAN A. S. PARAWANSA, 099110974M |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 1993
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| Subjects: | |
| Online Access: |
http://repository.unair.ac.id/84994/1/ABSTRAK%20KK%20TE%2073-94%20PAR%20A.pdf http://repository.unair.ac.id/84994/2/DAFTAR%20ISI%20KK%20TE%2073-94%20PAR%20A.pdf http://repository.unair.ac.id/84994/3/DAFTAR%20PUSTAKA%20KK%20TE%2073-94%20PAR%20A.pdf http://repository.unair.ac.id/84994/4/FULLTEXT%20KK%20TE%2073-94%20PAR%20A.pdf http://repository.unair.ac.id/84994/ http://lib.unair.ac.id |
Daftar Isi:
- This study is designed for learning factors influence consumers' behavior in buying commercial that cars of category I in the region of Ujung Pandang Municipality. In this study we used four (4) variables as independent ones, those were: 1) social class: 2) family; 3) reference group; and 4) advertisment. And the social class indicators are education, income, and type of occupation.