FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN PADA SUMBER MAS DEPARTMENT STORE DI KABUPATEN JEMBER
| Main Author: | DIAH YULISETIARINI, 0995118S3 M |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 1997
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| Subjects: | |
| Online Access: |
http://repository.unair.ac.id/84957/1/KKB%20KK2%20TE%20145%2098%20YUL%20F%20abstrak.pdf http://repository.unair.ac.id/84957/2/KKB%20KK2%20TE%20145%2098%20YUL%20F%20full.pdf http://repository.unair.ac.id/84957/ http://lib.unair.ac.id |
Daftar Isi:
- This research was aimed at finding empirical effidence about factors affecting consumer behavior in the Sumber Mas Department Store Jember. This research employed accidental sampling technique. The respondents in the research were consumer, in the Department Store Sumber Mas Jember. The analysis model used was in the form of multiple linier regression. While the hypothetical test, F-test and t test are used at 5% level of significance.