The Marketing Strategy of Qiblat Tour and Megacitra Tours and Travel Agency in Selling Umrah and Hajj Tour Package Irwansyah 127010031
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15526 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.unpas.ac.id/15526/</relation><title>The Marketing Strategy of Qiblat Tour and Megacitra
Tours and Travel Agency in Selling Umrah and Hajj Tour
Package Irwansyah
127010031</title><creator>Irwansyah and Erik Rusmana .S.S,.M.Hum, </creator><subject>S1-Skripsi</subject><description>This research paper is entitled “Marketing Strategy of Qiblat Tour and
Megacitra Tours and Travel Agency in Selling Umrah and Hajj Tour
Packages”. The content of this paper is about marketing strategy used by
Qiblat Tour and Megacitra in selling umrah and hajj tour package to
increase the number of customers. The concept of marketing strategies is
Marketing Mix 7p (Product, Price, Place, Promotion, People, Physical
Evidence and Process). The method used is qualitative descriptive method
because this method is very helpful in explaining the information related to
this study especially marketing strategy used by Qiblat Tour and Megacitra
in selling umrah and hajj tour packages to increase the number of customers.
The methods of data collection used are visiting, observation, interview,
library research and documentation. The writer sorts the result of the
interview and describes it on this paper with descriptive analysis. Marketing
strategies used by Qiblat Tour are advertising, word of mouth, sales
promotion, and public relations. The most effective strategy to increase the
number of customers in selling umrah and hajj tour packages of Qiblat Tour
strategy is word of mouth, because nowadays many people believed opinion
(those who have ever felt the satisfaction by the product of Qiblat Tour)
more than advertising. Meanwhile, marketing strategies used by Megacitra
are closer to the community, which are charity of Iftar party, shadaqah for
people with disability and free circumsion service. According to Megacitra,
these strategies are very effective in increasing the number of customers.
The conclusion marketing strategy is one of the important things to increase
the number of customers because marketing strategy has an influence to
increase customer and the progress of the company’s existence in order to
survive.
Keywords: Tourism, Travel Agency, Marketing Strategy, Umrah and Hajj.</description><date>2017-01-31</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.unpas.ac.id/15526/1/1.%20The%20Marketing%20Strategy%20of%20Qiblat%20Tour%20and%20Megacitra%20Tours%20and%20Travel%20Agency%20%20in%20Selling%20Umrah%20and%20Hajj%20Tour%20Package.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.unpas.ac.id/15526/2/Abstract.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.unpas.ac.id/15526/3/9.%20Chapter%20I.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.unpas.ac.id/15526/4/10.%20Chapter%20II.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.unpas.ac.id/15526/5/14.%20Bibliography.pdf</identifier><identifier> Irwansyah and Erik Rusmana .S.S,.M.Hum, (2017) The Marketing Strategy of Qiblat Tour and Megacitra Tours and Travel Agency in Selling Umrah and Hajj Tour Package Irwansyah 127010031. Skripsi(S1) thesis, Sastra Inggris. </identifier><relation>http://repository.unpas.ac.id/cgi/users/home?screen=EPrint::Edit&eprintid=15526&stage=core</relation><recordID>15526</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Irwansyah and Erik Rusmana .S.S,.M.Hum, |
| title |
The Marketing Strategy of Qiblat Tour and Megacitra
Tours and Travel Agency in Selling Umrah and Hajj Tour
Package Irwansyah
127010031 |
| publishDate |
2017 |
| topic |
S1-Skripsi |
| url |
http://repository.unpas.ac.id/15526/1/1.%20The%20Marketing%20Strategy%20of%20Qiblat%20Tour%20and%20Megacitra%20Tours%20and%20Travel%20Agency%20%20in%20Selling%20Umrah%20and%20Hajj%20Tour%20Package.pdf http://repository.unpas.ac.id/15526/2/Abstract.pdf http://repository.unpas.ac.id/15526/3/9.%20Chapter%20I.pdf http://repository.unpas.ac.id/15526/4/10.%20Chapter%20II.pdf http://repository.unpas.ac.id/15526/5/14.%20Bibliography.pdf http://repository.unpas.ac.id/15526/ http://repository.unpas.ac.id/cgi/users/home?screen=EPrint::Edit&eprintid=15526&stage=core |
| contents |
This research paper is entitled “Marketing Strategy of Qiblat Tour and
Megacitra Tours and Travel Agency in Selling Umrah and Hajj Tour
Packages”. The content of this paper is about marketing strategy used by
Qiblat Tour and Megacitra in selling umrah and hajj tour package to
increase the number of customers. The concept of marketing strategies is
Marketing Mix 7p (Product, Price, Place, Promotion, People, Physical
Evidence and Process). The method used is qualitative descriptive method
because this method is very helpful in explaining the information related to
this study especially marketing strategy used by Qiblat Tour and Megacitra
in selling umrah and hajj tour packages to increase the number of customers.
The methods of data collection used are visiting, observation, interview,
library research and documentation. The writer sorts the result of the
interview and describes it on this paper with descriptive analysis. Marketing
strategies used by Qiblat Tour are advertising, word of mouth, sales
promotion, and public relations. The most effective strategy to increase the
number of customers in selling umrah and hajj tour packages of Qiblat Tour
strategy is word of mouth, because nowadays many people believed opinion
(those who have ever felt the satisfaction by the product of Qiblat Tour)
more than advertising. Meanwhile, marketing strategies used by Megacitra
are closer to the community, which are charity of Iftar party, shadaqah for
people with disability and free circumsion service. According to Megacitra,
these strategies are very effective in increasing the number of customers.
The conclusion marketing strategy is one of the important things to increase
the number of customers because marketing strategy has an influence to
increase customer and the progress of the company’s existence in order to
survive.
Keywords: Tourism, Travel Agency, Marketing Strategy, Umrah and Hajj. |
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IOS3183.15526 |
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Universitas Pasundan |
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127 |
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Digital Library Universitas Pasundan Bandung |
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Pendidikan Sosial dan Budaya Teknologi Pangan |
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BANDUNG |
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JAWA BARAT |
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2017-02-17T14:30:42Z |
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dc |
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