PENGARUH ATRIBUT PRODUK TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP PERPINDAHAN MEREK (Survey Pada Pengguna Sepeda Motor Matik Yamaha di PT. Bintang Citra Motor Moch. Toha Bandung)
| Main Author: | IDANG PERMANA, 114010093 |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://repository.unpas.ac.id/12110/1/1%20Cover.pdf http://repository.unpas.ac.id/12110/2/abstrak.pdf http://repository.unpas.ac.id/12110/3/4%20BAB%20I%20setelah%20perbaikan.pdf http://repository.unpas.ac.id/12110/4/5%20BAB%20II.pdf http://repository.unpas.ac.id/12110/5/9%20DAFTAR%20PUSTAKA.pdf http://repository.unpas.ac.id/12110/ |
Daftar Isi:
- ABSTRACT The research report titeld “The Effect of Product Attribute Satesfaction and Its Implication on Brand Switching” (Survey on consumer automatic Yamaha motorcycle users in PT. Bintang Citra Motor Moch. Toha). Capturing the title is motivated by many who wants a automatic Yamaha motorcycle users and even have switched brand of consumers think that satisfaction. In accordance with satisfaction calculation, variabel product attribute positive effect on brand switching throught the lower the satisfaction which means the lower the product attributes, the higher the satisfaction of brand switching conducted consumer. Key word : Product Attributes, Satisfaction, Brand Switching.