SOUR SALLY: A BRAND FROM THE HEART
| Main Author: | KURNIADI HALIM, STIEVAN |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2010
|
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/9802/1/Abstrak__10-73.pdf http://eprints.binus.ac.id/9802/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=TS-CS-2010-0073 |
Daftar Isi:
- SOUR SALLY: A BRAND FROM THE HEART - Frozen yogurt, Branding, Brand equity, Brand positioning, Lifestyle, Brand identity, Brand elements, Marketing strategies, Integrated marketing communication, Sour sally