Analisis dan Perumusan strategi peningkatan Brand Equity PT XYZ Menggunakan Metode Customer Based Brand Equity
| Main Authors: | FADHILLAH, ARIEF, BUDIMAN, ERWIN |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2008
|
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/9736/1/Daftar%20Isi_08-08.pdf http://eprints.binus.ac.id/9736/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=TS 2008-0008 |
Daftar Isi:
- Analisis dan Perumusan strategi peningkatan Brand Equity PT XYZ Menggunakan Metode Customer Based Brand Equity