An Assessment of Product Class Involvement in Food-Purchasing Behavior in Indonesia
| Main Author: | GUNAWAN, HENDY |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2011
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/6881/1/Abstrak__16-11.pdf http://eprints.binus.ac.id/6881/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2011-0016 |
Daftar Isi:
- An Assessment of Product Class Involvement in Food-Purchasing Behavior in Indonesia - Consumer behavior, product knowledge, information search, and food product class involvement.