Affect And Retail Shopping Behavior: Understanding The Role Of Mood Regulation Due To Word-of-Mouth As Retail Outcome.A Partial Study Among Shopping Malls In Jakarta
| Main Author: | SITI MAISYARAH NOVIANI, CUT |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2011
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/6878/1/Abstrak__11-11.pdf http://eprints.binus.ac.id/6878/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2011-0011 |
Daftar Isi:
- Affect And Retail Shopping Behavior: Understanding The Role Of Mood Regulation Due To Word-of-Mouth As Retail Outcome.A Partial Study Among Shopping Malls In Jakarta - Mood regulation, affect, motivation, shopping value, word of mouth.