THE EFFECTS OF COUNTRY OF ORIGIN AND PERCEIVED RISK ON INITIAL TRUST AN EXPERIMENTAL EVALUATION OF THE PERCEPTION OF INDONESIAN CONSUMERS ON SERVICE INDUSTRY ACROSS HIGH RISK AND LOW RISK SERVICES

Main Author: FERANITA, FERANITA
Format: Thesis NonPeerReviewed Book
Bahasa: eng
Terbitan: , 2010
Subjects:
Online Access: http://eprints.binus.ac.id/6859/1/Abstrak___10-43.pdf
http://eprints.binus.ac.id/6859/
http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2010-0043
Daftar Isi:
  • THE EFFECTS OF COUNTRY OF ORIGIN AND PERCEIVED RISK ON INITIAL TRUST AN EXPERIMENTAL EVALUATION OF THE PERCEPTION OF INDONESIAN CONSUMERS ON SERVICE INDUSTRY ACROSS HIGH RISK AND LOW RISK SERVICES - Country of origin, corporate reputation, trust, service industry, perceived risk, and Indonesia