THE EFFECTS OF COUNTRY OF ORIGIN AND PERCEIVED RISK ON INITIAL TRUST AN EXPERIMENTAL EVALUATION OF THE PERCEPTION OF INDONESIAN CONSUMERS ON SERVICE INDUSTRY ACROSS HIGH RISK AND LOW RISK SERVICES
Main Author: | FERANITA, FERANITA |
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Format: | Thesis NonPeerReviewed Book |
Bahasa: | eng |
Terbitan: |
, 2010
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Subjects: | |
Online Access: |
http://eprints.binus.ac.id/6859/1/Abstrak___10-43.pdf http://eprints.binus.ac.id/6859/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2010-0043 |
Daftar Isi:
- THE EFFECTS OF COUNTRY OF ORIGIN AND PERCEIVED RISK ON INITIAL TRUST AN EXPERIMENTAL EVALUATION OF THE PERCEPTION OF INDONESIAN CONSUMERS ON SERVICE INDUSTRY ACROSS HIGH RISK AND LOW RISK SERVICES - Country of origin, corporate reputation, trust, service industry, perceived risk, and Indonesia