CONSUMERS EVALUATION IN FMCG PRODUCTS TOWARDS BRAND EXTENSION
| Main Author: | FIRMAN, DEFINNA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2010
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/6858/1/Abstrak___10-40.pdf http://eprints.binus.ac.id/6858/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2010-0040 |
Daftar Isi:
- CONSUMERS EVALUATION IN FMCG PRODUCTS TOWARDS BRAND EXTENSION - Consumer evaluation, brand extension, perceived quality, perceived risk, brand reputation, similarity fit, perceived risk, fast moving consumer goods (FMCG)