The Effects of brand endorsement, popularity, and event sponsorship on consumer pre-purchase attitudes in Jakarta
Main Author: | HENDRASAPUTRA, DANIEL |
---|---|
Format: | Thesis NonPeerReviewed Book |
Bahasa: | eng |
Terbitan: |
, 2009
|
Subjects: | |
Online Access: |
http://eprints.binus.ac.id/6808/1/Daftar%20Isi_09-04.pdf http://eprints.binus.ac.id/6808/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2009-0004 |
Daftar Isi:
- The Effects of brand endorsement, popularity, and event sponsorship on consumer pre-purchase attitudes in Jakarta