The Effects of brand endorsement, popularity, and event sponsorship on consumer pre-purchase attitudes in Jakarta

Main Author: HENDRASAPUTRA, DANIEL
Format: Thesis NonPeerReviewed Book
Bahasa: eng
Terbitan: , 2009
Subjects:
Online Access: http://eprints.binus.ac.id/6808/1/Daftar%20Isi_09-04.pdf
http://eprints.binus.ac.id/6808/
http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2009-0004
Daftar Isi:
  • The Effects of brand endorsement, popularity, and event sponsorship on consumer pre-purchase attitudes in Jakarta