ANALISIS PENGARUH PERMINTAAN NON - FUNGSIONAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS KEM CHICKS PACIFIC PLACE)
| Main Author: | ALBERT AMANTA, ALOYSIUS |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2010
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/5111/1/2010-1-00423-MN%20ABSTRAK.pdf http://eprints.binus.ac.id/5111/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2010-1-00423-MN |
Daftar Isi:
- ANALISIS PENGARUH PERMINTAAN NON - FUNGSIONAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS : KEM CHICKS PACIFIC PLACE) - Permintaan Non Fungsional, Culture Effect, Wagon Effect, Snob Effect, Veblen Effect, Keputusan Pembelian Konsumen