ANALISIS PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS KANATEX, PT. CAHAYA CEMERLANG)
| Main Author: | FANNY, FELICIA |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2010
|
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/5090/1/2010-1-00401-MN%20Abstrak.pdf http://eprints.binus.ac.id/5090/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2010-1-00401-MN |
Daftar Isi:
- ANALISIS PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS : KANATEX, PT. CAHAYA CEMERLANG) - Brand awareness, Perceived Quality, Keputusan Pembelian