ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP BRAND IMAGE DAN DAMPAKNYA PADA CUSTOMER LOYALTY PADA PT. FASTFOOD INDONESIA, TBK
| Main Author: | JOHANES KOSASIH, MATTHEW |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/4356/1/2009-2-00366-MN%20Abstrak.pdf http://eprints.binus.ac.id/4356/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2009-2-00366-MN |
Daftar Isi:
- ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP BRAND IMAGE DAN DAMPAKNYA PADA CUSTOMER LOYALTY PADA PT. FASTFOOD INDONESIA, TBK - Analisis Jalur (Path analysis), Experintial Marketing, Brand Image, Customer Loyalty