ANALISIS PENGARUH BRAND TRUST DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK PRIVATE LABEL DAN DAMPAKNYA TERHADAP BRAND LOYALTY (CASE STUDY CUSTOMER MEMBER DAN NON MEMBER HYPERMART CABANG DAAN MOGOT)
| Main Authors: | JALU TASRIHANTO, MUHAMMAD, PRABOWO, ADITYA |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/4351/1/2009-2-00361-MN%20Abstrak.pdf http://eprints.binus.ac.id/4351/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2009-2-00361-MN |
Daftar Isi:
- ANALISIS PENGARUH BRAND TRUST DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK PRIVATE LABEL DAN DAMPAKNYA TERHADAP BRAND LOYALTY (CASE STUDY CUSTOMER MEMBER DAN NON MEMBER HYPERMART CABANG DAAN MOGOT) - Brand Trust, Brand Image, Keputusan pembelian, Brand Loyalty